Post by account_disabled on Feb 12, 2024 1:57:25 GMT -5
Conversion rate: definition Let's start by defining what conversion rate is. And even define what a conversion is on a website! A web conversion is any act of engagement carried out on a site: Download an e-book Subscribe to a newsletter Put a product in your basket Confirm your shopping cart etc The conversion rate is the percentage of users of your website who achieve the goal you have previously set. This is the total number of conversions divided by the total number of visitors to your website. What is a good conversion rate? It all depends on your industry and the type of conversion you are measuring. For a landing page that collects contacts, we can estimate that a rate of 10% is a good result.
In e-commerce, we are around 3%. The higher the better! But the most important thing is to monitor the evolution of the conversion rate. So to make sure it improves... Conversion rate formula Ghana Email List Need help with your website? Ask for a quote How to track the conversion rate? You can track the conversion rate through tools like Google Analytics. You can also analyze user experience on your site using thermal tools like Hotjar, which map areas where users scroll, stop, click... If you are unsure how to connect Google Analytics to your website, you can contact me for an accompanying quote.
No need to drown yourself in numbers, I advise you to follow a few performance indicators each month: A: Conversion indicators for showcase sites The number of contact/quote requests The number of downloads of e-books, guides The number of newsletter subscriptions B: Conversion indicators for e-commerce sites The number of transactions The average basket Abandoned cart rate For online stores, you will also need to follow those mentioned above, if applicable. 5 essential actions to improve your conversion rate That's all well and good, but what do I actually do to improve my conversion rate I could list a good dozen actions to implement.
In e-commerce, we are around 3%. The higher the better! But the most important thing is to monitor the evolution of the conversion rate. So to make sure it improves... Conversion rate formula Ghana Email List Need help with your website? Ask for a quote How to track the conversion rate? You can track the conversion rate through tools like Google Analytics. You can also analyze user experience on your site using thermal tools like Hotjar, which map areas where users scroll, stop, click... If you are unsure how to connect Google Analytics to your website, you can contact me for an accompanying quote.
No need to drown yourself in numbers, I advise you to follow a few performance indicators each month: A: Conversion indicators for showcase sites The number of contact/quote requests The number of downloads of e-books, guides The number of newsletter subscriptions B: Conversion indicators for e-commerce sites The number of transactions The average basket Abandoned cart rate For online stores, you will also need to follow those mentioned above, if applicable. 5 essential actions to improve your conversion rate That's all well and good, but what do I actually do to improve my conversion rate I could list a good dozen actions to implement.